by Morgan Mark, CWF Intern
If you browse through social media, you will find some incredibly creative and effective ways to help imperiled wildlife. You might be compelled by calls-to-action, experience stunning photographs, or may even discover posts about New Jersey’s vulnerable species that—thanks to talented New Jersey high schoolers—got their share of screen time, likes, and retweets during the Conserve Wildlife Foundation’s (CWF) fifth annual Species on the Edge 2.0 Social Media contest.
Over the course of 8 days, hundreds of students from across the state created Instagram, Twitter, and Facebook posts about animals that the CWF protects. Through campaigns that featured original artwork, photos, and infographics, contestants took the internet by storm, rose awareness about their chosen species, and garnered nearly 12,000 likes.
The three finalists were celebrated on June 18 in a Facebook Live virtual awards ceremony. The PSEG Foundation sponsored the contest and provided scholarships to the winners.
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